What started off as one of the most promising smartphone ventures back in 2013, OnePlus has evolved from being a flagship killer to a proper flagship, well, sort of.
The launch of the OnePlus 8 series phones was hugely anticipated and appreciated until everyone actually used the devices and ran into a truckload of trouble with a plethora of display issues. While the gorgeous QHD+ 120 Hz display seemed promising on paper, it fell victim to green and magenta tints for almost all users.
And naturally, this issue ended up being one of the biggest buzzkills in the tech industry probably since the Samsung Galaxy Note 7 fiasco, since people were not happy shedding off $1000 for a faulty device.
The OnePlus Nord will officially be available for customers to buy starting 4th August. It will cost you Rs. 24,999 for the 64GB Gray variant with 6GB of RAM; but it won’t be up for grabs until September.
You can buy the 128GB storage and 8GB RAM version for Rs. 27,999 while the top-most tier with 256GB storage and 12GB RAM can be yours for Rs. 29,999.
That being said, OnePlus, fortunately, had one final card left to play, and it was the hugely anticipated OnePlus Nord series launch. OnePlus probably missed competing in the minor league and are looking back to gain traction in the mid-tier segment, having exited it with the OnePlus 7 series.
And why not? As a brand, it makes perfect sense for them to capitalize over the three flaws of this segment:
The bloatware filled operating systems.
Lack of good displays.
Lack of good cameras.
Anyone can easily argue that all of these flaws can somewhat be easily defeated by OnePlus’ OxygenOS, AMOLED displays and the much improved camera performances on latest OnePlus devices.
This was a very smart move as with the somewhat failure of the 8 series to battle to its full potential, Nord could be the Knight in shining armor if the specs on paper translate well to real-life usage.
Finally, after a long anticipated wait and triggering marketing campaign, the Nord was launched today at an AR event. The specs on the Nord were confirmed as below:
Snapdragon 765G SoC (5G enabled) 2.4 Ghz
6/8/12 GB RAM
64/128/256 GB storage
Color variants: Blue and Gray
4,115 MaH battery with warp charge 30T
Quad camera back set-up (48 MP wide F 1.75 1/2′ Sony IMX sensor, 8 MP 119-degrees ultra-wide, 5 MP depth shooter and a 2 MP macro sensor)
Dual front camera array (32 MP wide primary, 8 MP 105-degrees ultra-wide for group shots)
90 Hz Fluid AMOLED Full HD display
There’s been a tradition in the mid tier smartphones to fill up the spec sheets to the brim and forgetting about one important aspect, i.e., the software-hardware synchronization. If OnePlus nail that, I think they’ll completely dominate this sphere because Xiaomi, RealMe, Vivo and Oppo are heavily criticized by the tech community for not being reliable and trust worthy.
Even though OnePlus, Oppo and Vivo have the same parent company, OnePlus has enjoyed a far better status in the eyes of the world and stands a chance to be the go-to device and establish a permanent seat among the smartphone giants. Assuming their recent tacky PR practices do not get the best of them.
What are my expectations from the Nord? Well, for starters, I fully believe that it is going to be the fastest ever budget device, especially considering the 90 Hz panel and Oxygen OS build, which is known to give the near stock android experience.
I saw a few camera samples from the device on Nord’s Instagram account and the launch event and wasn’t particularly impressed with the processing but let’s see how that turns out.
Being a camera enthusiast, I’m particularly intrigued to try the video on this device, because mid-range phones have a tendency to be unusable for such tasks even in a good light.
OnePlus claims they’ve stolen the rear camera system directly from the OnePlus 8 series, so I’m really wondering where that leaves the OnePlus 8. For Nord, that’s really good news because that system is amazing. As far as the hardware goes, it looks like we’ll be getting the same stereotypical glass sandwich design with aesthetics similar to the Samsung Galaxy Note series.
The OnePlus Nord launching on August 4th, 2020 with a starting price tag of Rs. 24,999 is a clear nomination for my preferred device in the mid-tier category.
I have huge expectations from OnePlus to regain the love they once enjoyed from the tech community and hopefully, I’m relieved when I finally get to experience the Nord in person. Find out more about the Nord at OnePlus’ website.